The aftermath of the M9 collision is difficult precisely because there is no simple way to divide grief into deserving and undeserving categories. Parents have lost sons and friends have lost teenagers they expected to grow older alongside them, while another family woke up that morning with injuries capable of changing the course of several lives. The seven-year-old child in hospital may eventually remember the crash very differently from the adults discussing its causes, investigations, and social-media implications. That is what can disappear when reckless acts become clips, challenges, or stories designed to attract attention: the people coming in the opposite direction are not part of the performance. They are simply driving home, going to work, visiting relatives, or travelling with their children. Long after the posts disappear and public attention moves elsewhere, they are the ones left facing hospital rooms, rehabilitation, bereavement, and the consequences of a few irreversible minutes on the road.